The newest wave of data driven marketing is, by all accounts, going to be the multiple applications of Artificial Intelligence.
Although it’s a controversial subject, with its detractors, Artificial Intelligence enables marketers to create highly personalised consumer profiles that cost significantly less than traditional campaigns.
With Artificial Intelligence Marketing strategies set to change the landscape of the industry, there is no better time for marketers to understand this technology and start planning how to use this evolving trend.
Firstly, AI can be significant in conversion management. Inbound communication can be compared against more traditional metrics to assist with strategy. This kind of data provides definitive answers, where there used to be question marks.
AI can also help a business understand a customer’s needs in real time. Using AI to analyse social media, marketeers get real insights into their customers. The speed the data is available allows quick modification of messaging and brand. The endless supply of consumer data hidden in keyword searches, social profiles, and other online data, which can also be used for optimum digital ads.
Real-time is, arguably, one of the key features. AL can analyse large blocks of open content and identify trends. This allows brands to interact directly with consumers in real time through online conversations or events. Communicating with consumers at the precise ‘decision-making moment’ can help directly influence buying behaviour.
With AI poised to continue growing across all industries and segments, it’s wise to dedicate time and resources to experimenting with strategies upfront. This is the best way to ensure your business is set up for continued success, both now and in the future
