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Video Strategy – Understand

Forming a clear strategy is the key to getting video right

We’ll help you work out ‘the who’, ‘the what’ and ‘the why’ from the start, saving you both time and money.

Audience & Brand

The two biggest considerations, in any video strategy, are pinpointing who your audience are and what your brand is. With these firmly in place, you’re ready to lock down your message.

Wanting your video to be watched by everyone is a nice idea in theory, but it’s too broad to hit the mark. Aim to please everyone and you risk your message being diluted and it probably won’t pack the required punch.

Remember, this isn’t about what you want to see, it’s about what your target audience wants to see. The more you know about them the better. Whether it’s your staff, your clients or intended clients, the message and style will be different. You can’t speak to all of them at once.

Having a clear picture of your intended audience age range, interests, online behaviour and requirements will make communicating with them a whole lot more effective.

The Message

So, once we know who your audience are, what makes them tick and how and where to reach them, we better make sure your brand message is on point.

At Tracc, we’ll help you cover all the basics, like making sure branding is consistent across the board, but we also never underestimate the importance of the tone and style of your video.

Pinpointing exactly what you are looking for, in terms of results, and how you want your business to be seen are the best starting points. The video’s tone can be corporate, funny, informal, we’re here to help you work out which style will resonate best.

With a clear audience in mind and a strong, targeted brand message your video can really work for you.

Book a Strategy Call

To get things started, we’d like to offer you a complimentary 20-minute strategy call with Simon Banks, MD of Tracc, to see if we can help you unleash the power of video in your business.

Please fill in your details to arrange your 20-minute strategy call with Simon, along with the latest updates and offers from Tracc.

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