Video Marketing – Deliver
Helping you get the most exposure for your video ensuring maximum impact.
Promoting your video is as important as creating it. There’s no point in having your professional crafted video, languishing in a state of viewless purgatory. Here’s our tips to help you get some of those all-important views.
Splash out on paid advertising
These days, almost all of the major social media platforms offer some form of paid advertising (including Facebook, Twitter, Instagram and YouTube). This approach hugely widens the amount of people who will see your video, as possible viewers aren’t limited to your followers.
Use social media to your advantage
Advertising on social media is being utilised by savvy marketers. It’s cheap, ROIs are tangible and it’s an ideal way to be creative and speak directly to your followers. Choosing the right platform is key, so professional advice on this is a must.
Utilise your homepage
Don’t miss a trick and forget to have your video up front and centre on your website. Clicking through to YouTube will inevitably lose people, so have your content embedded, viewable and ready to go! It’s a far quicker, more engaging way to draw people in and stamps personality all over your company website.
Email marketing campaigns
Video in an email can boost open rates by 20% and increase clicking through three-fold. You can’t argue with numbers like that. E-newsletters are also an excellent way to keep in touch with your customers or clients and build those all-important relationships.
Offline still matters
Believe it or not, there’s more to marketing than online. Use your video in the company foyer, at exhibitions and presentations and for PR. You can even send a copy to clients using regular old snail mail, via a USB stock or video brochure.
SEO is paramount
Video SEO may be a new term to you. The goal is basically, to have your film appear in video search engines such as Google, Bing and Yahoo. Tags, descriptions, thumbnails and keywords are all things to consider to make sure that you well and truly optimise your video’s ranking.
Video marketing is becoming a highly specialised field, not to mention essential in the marketplace. A top-quality video is the first port of call but skill, judgement and experience are also needed to successfully market your content and make sure your video hits the mark.
Ready to find out more?
Discover how Tracc can help grow your business and improve results using video. Call us today on 020 7234 3540 or simply contact us now. We look forward to hearing from you!
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