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Telegraph Business Club

Showcase your brand’s story

For the past eight years, Tracc has worked in association with The Telegraph, showcasing businesses in the ‘Secrets to Success’ series.

What’s involved

The Telegraph has been voted the number one resource for senior business leaders two years running, which is in no small part due to them having an average online audience of over four million.

We handpick businesses for the series, and then work closely with them to create a three-minute video to tell their story. We also include a bespoke piece written by a journalist from The Telegraph as part of your deal.

Featuring in the Secrets of Success series provides an opportunity to showcase your history, team and future goals to your peers and customers.

Watch Greg Horton, Executive Head of International at Nedbank Private Wealth, explain why he wanted his story on The Telegraph Business Club.

What you can expect

  • An engaging three-minute film, about your business story, produced by our team of expert filmmakers
  • A guaranteed 8,000 views
  • An equivalent PR value of approximately £60,000
  • A six-month feature on The Telegraph Business Club website
  • A bespoke editorial piece written by a journalist from The Telegraph
  • SEO optimisation all the way, and a boost to other news channels such as Google and Apple News
  • Direct links to your website from The Telegraph, including your company logo in the editorial
  • A full licence to use the content for your own Marketing
  • Promotion across all digital Telegraph channels

How it works

Tracc will help you create an impactful video featuring people from your team telling your story. After we agree what you want to include, we will shoot the film on location in one day. We will talk to you and your staff to capture the message you want to share with your peers and customers. A Telegraph journalist will put together the main feature, and you will approve the content before your episode in the series goes live on the Telegraph business site.

The combination of video and written editorial content is specifically designed to be content rich and give your business a platform to profile its products and services. It will provide you with a powerful marketing tool to use across your own marketing channels, and the Tracc team will help maximise your ROI using its proven channel optimisation programme.

We’ve worked with the likes of IKEA, Land Rover, Waitrose,  Indo Lighting, Street Bees, Ultimaker and Virgin Holidays. Watch the short film opposite as Greg Horton, Executive Head of International at Nedbank Private Wealth, explains how the film worked for his company.

Ready to find out more?

If you would like to find out more about the next Telegraph Business Club Secrets of Success series, call us today on 020 7234 3540 or simply contact us now. We look forward to hearing from you soon.

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