Lion Capital wanted us to produce a film that articulated the Lion Capital story, conveying the firms approach finding brand growth. They wanted specific examples illustrated with associated results and client testimonials and a film that showcased their household-name brands.
The film aimed to weave these objectives seamlessly. The film length would be relatively long, however by ensuring a strong, clear script and engaging visuals we were confident the film would sustain the viewers’ attention.
We created an edit that mixed interviews with footage of adverts and staff at work which showed the breadth of the company’s reach and range, and gave context to its success and continuing value.
The final product was used with a variety of stakeholders however it was primarily used with potential partners to illustrate Lion’s unique approach to investment.