INDO Lighting didn’t just want to produce a polished, professional video, they also wanted to reassure target customers of the benefits and legitimacy of their innovative technology.
It was essential that this video was informative and contained all the key facts. The challenge was to make sure that the information was presented in an engaging and accessible way. We achieved this by including plenty of interviews with key personnel, allowing multiple voices to tell story, on-site footage for variety and attractive visual techniques. This was presented in an informative, documentary style, that was in-keeping with the subject matter and visually entertaining.
The customer reaction was excellent and INDO fed back that the high-quality film and The Telegraph endorsement, gave them increased credibility in their target market. They felt customer uncertainty had been reduced and they had new opportunities for gaining investors and winning customers. Linking the film to The Telegraph Business Club page, from a variety of marketing platforms both traditional and digital, was not only great for SEO but drove traffic to the site and upped their views.
Discover how Tracc can help grow your business and improve results using the exceptional power of video. Call us today on 020 7234 3540 or simply contact us now. We look forward to hearing from you soon.
The Telegraph endorsement is fantastic and increases INDO’s brand credibility within our target market
Tracc are great at getting all the detail right … I wouldn’t hesitate to recommend Tracc to anyone
INDO Lighting Ltd