Return on investment is the end game for most business endeavours. Videos aren’t cheap and marketing budgets aren’t infinite, so being focused when developing the project is a must. Clear objectives and an understanding of what you want to achieve is priority number...
Going viral is digital marketing’s holy grail. If you can create a video that’s genuinely shareable and gets people talking, then you have the luxury of a product that starts to market itself. The Dollar Shave Club video consistently comes up as an example of ‘how to...
In today’s saturated market, people have seen it all. Old fashioned video marketing clichés and OTT sales tactics are big no-no’s in the modern digital landscape and can potentially be detrimental to brand identity and ultimately, profits. Documentary style filmmaking...
Product demo videos…our favourites and why Product demo videos are a highly effective way to communicate your company’s offering and can form a central part of any video marketing strategy; but only if done properly! You might have a product or service that you...
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