Running a successful business has never been easy and with Millennial’s now representing the largest sector of consumers (based on a US study) there’s a new set of challenges. Millennial’s are now the most educated generation in history, and...
The newest wave of data driven marketing is, by all accounts, going to be the multiple applications of Artificial Intelligence. Although it’s a controversial subject, with its detractors, Artificial Intelligence enables marketers to create highly personalised...
Before you conduct any interview it’s best to stop and think about how to get the information that you really want. We’ve done many an interview over the years and have a few tried and tested tips that never fail! Understand the story before starting...
3 Bite-Size Tips to Target The Right Audience People have a strong emotional connection to video and utilising this means of communication is worth its weight in gold. Simply put, you want the right folks watching. Here’s a few handy tips: Make Targeting Your Audience...
Don’t want to spend your precious time, money and energy on a film that nobody is going to watch? Read on… Despite what some people may say, content for the sake of content really isn’t effective. To get a good return on your efforts, your video needs to, not only...
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