3 Bite-Size Tips to Target The Right Audience
People have a strong emotional connection to video and utilising this means of communication is worth its weight in gold.
Simply put, you want the right folks watching. Here’s a few handy tips:
- Make Targeting Your Audience Your Number 1 Priority
With a whole world out there, it’s important to really understand who your content is for. Narrowing down your demographic is priority number one.
Using the tools available, to look at your current customer base, it’s possible to figure out useful trends. If you then target ‘similar’ individuals, through platforms like Facebook Ads and Google AdWords, you can create your video content in a more targeted way.
The more specific you keep the parameters, to begin with, the bigger ROI you should achieve.
- Don’t Forget Website Visitors
A visitor to your website, who failed to purchase your product or hire your services, isn’t necessarily a lost opportunity. In fact, they should be considered relatively hot prospects who may just need an extra digital prod.
Re-targeting is about reaching out to these visitors and re-framing your message for them. You can do this in several ways, but the most effective way is to base your campaign on the pages your visitors paid most attention to. This should give you a much clearer idea of what’s missing in their sales journey.
- Keep Existing Customers Happy
Individuals who have already bought from you are prime marketing real estate. While much depends on what type of business you have, re-engaging these customers is a vital part of building a loyal customer base.
Their post purchase behaviour is very useful to analyse. If they left a good review or visited your site multiple times since their purchase, there is a good chance they’ll be interested in your new video and you should ensure that they see it. These are the customers who are particularly important to communicate with and the most likely to invest in your brand.
Tailoring content so it meets the needs of different kinds of customers/potential customers is becoming more and more important. Metrics are essential to effectively measure trends and make better decisions.
Get this right and you should find an increase in conversions and a whole new loyal base developing.
For more information don’t hesitate to give the Tracc team a call.